[yellow tail] X
Hassle-free hosting, done the [yellow tail] way.
[yellow tail] teamed up with rugby legend Will Greenwood to celebrate the joy of effortless entertaining - showing how great company and good wine make for the perfect match. The campaign brought Will’s personality to life, capturing his laid-back hosting style over a glass of his favourite [yellow tail] Malbec.
My role involved supporting the editing of the main campaign video, as well as crafting social cutdowns and managing image selection for use across both paid and organic social channels. Each asset was designed to reflect [yellow tail]’s playful, easygoing spirit while maintaining a cohesive look and feel across platforms.