Toby Carvery -
Turning dessert into an interactive experience.
For Toby Carvery, we created a custom website experience that invited guests to build their own sundae from a selection of delicious ingredients. Each creation represented a potential new menu item, with the most popular combination being crowned the featured sundae at Toby Carvery restaurants.
The project brought the brand’s warm, family-focused personality online - blending playful design, engaging interactions, and clear functionality to make participation effortless and fun.This campaign not only celebrated Toby Carvery’s love of great food but also gave customers a genuine voice in shaping what appeared on the menu.