Rogue
Simplifying structure to enhance clarity
and user flow.
This digital-first brand connects global creators with top-tier companies to produce high-performing branded content. Their mission is to make digital collaboration more efficient, creative, and effective - powered by proprietary tech that matches the right creators with the right briefs.
As Creative Lead, I was responsible for redesigning the website’s structure and flow to create a smoother, more intuitive user experience. I reimagined the site as a simple funnel page, using anchor points to help visitors access key information instantly — reducing unnecessary scrolling and improving navigation.
The new design embraces a minimal aesthetic, giving space for copy and imagery to breathe while maintaining a professional and contemporary tone. The result is a site that feels clear, focused, and aligned with the brand’s forward-thinking digital identity.