Feed The Future

We led the creative direction for Feed The Future, a cross-platform campaign uniting partners to pressure the Government to extend Free School Meals to all families on Universal Credit. We created the campaign name and child-focused brand identity — drawing on exercise book motifs, handwritten corrections, and nostalgic language to spark empathy. A full suite of assets, brand guidelines, and audience-specific messaging drove consistency across TikTok, Twitter, Facebook, and Instagram. Combining organic momentum with targeted dark ads, the campaign delivered nearly 3.8 million impressions and generated over 3,500 emails to MPs in just weeks.