ERS – Voter ID Campaign

We partnered with ERS to launch a fast-turnaround campaign around the newly introduced Voter Photo ID policy — using it as a timely hook to drive awareness and sign-ups across regions on Meta.

Our strategy combined a messaging matrix with regionalised imagery, tapping into themes of unfairness, silenced voices, partisan loyalty and cost. The result was an emotive, powerful campaign that resonated with key audiences.

Within weeks, we produced 30+ ad variations, coordinated landing pages, and tailored follow-up email journeys — all designed to connect, provoke empathy, and inspire action.

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