Translating critical public messaging into scalable campaign experiences.

National Fuel Safety Plan was a national awareness campaign designed to promote safer fuel handling and improve public understanding across Australia. Working as part of the wider campaign rollout, I supported the development and delivery of creative across a range of touchpoints, helping translate important messaging into engaging and accessible visual communications.

My role focused on adapting and delivering campaign assets across DOOH, OOH and social, ensuring consistency across formats while maintaining impact at scale. From large-format placements through to digital content, the work required balancing clear communication with a flexible visual system designed to perform across multiple environments.