Mazda
Done Differently

Showcasing craftsmanship
and sustainability through
modern storytelling.

The Done, Differently series highlights Mazda’s dedication to doing things their own way - blending traditional Japanese craftsmanship with forward-thinking design and sustainability. Centered around the all-electric MX-30, the films celebrate artisans who share Mazda’s respect for resources and passion for purposeful creation.

My role was to take the raw footage captured by the creators and transform it into social cutdowns for both organic and paid channels. Each edit distilled the story’s essence - balancing Mazda’s refined aesthetic with engaging, platform-optimized storytelling that connected with modern audiences.