Mazda Discovers
Celebrating craftsmanship through modern storytelling.
The Mazda Discovers YouTube series explores the world of exceptional artisans - individuals who, like Mazda, blend traditional techniques with modern design to create something truly extraordinary. Each episode offers an intimate look into their creative process, narrated by YouTube creators who share the same passion for innovation and craft.
As part of the creative team, my role was to shape the raw footage captured by the videographers and creators into engaging short-form content. I produced a series of YouTube Shorts and social cutdowns, ensuring each piece conveyed the essence of the story while staying true to Mazda’s visual and emotional tone.
Beyond video, I also led image curation for each episode - selecting standout frames that best reflected the craftsmanship, atmosphere, and emotion of the series. These selections were transformed into Instagram carousels and stories, extending the reach of the campaign and maintaining a cohesive visual identity across platforms. Through careful editing and visual storytelling, I helped bring the spirit of Mazda Discovers to audiences in a way that felt authentic, inspiring, and distinctly Mazda.