A personalised pint for every dad.

For Father’s Day, we created an interactive digital experience that put a playful twist on a classic pub moment. The campaign invited users to rename their local Marston’s pub and send a custom invite to their dad — complete with personalised colours, messages, and sender details.

The concept turned the simple act of going for a drink into a memorable Father’s Day gesture, blending personalisation, humour, and emotional connection. It encouraged meaningful engagement while celebrating the social spirit that defines Marston’s pubs.