Mitchells & Butlers
A festive, interactive experience across Toby Carvery, Harvester & Stonehouse.
To celebrate the festive season, we created an interactive Christmas cracker game for Mitchells & Butlers, bringing a touch of playfulness to their family-friendly restaurant brands - Toby Carvery, Harvester, and Stonehouse.
Users could customise their own cracker, then tap to “pull” it open. Once pulled, the screen revealed a random festive surprise - from restaurant rewards and classic Christmas jokes to exclusive Instagram and TikTok filters created for the campaign.
The experience captured the joy and anticipation of the holiday season, combining fun digital interaction with real-world rewards that encouraged visits and social sharing. It brought a cohesive festive feel across multiple brands, while staying true to each one’s personality.
