Harvester
Letting the public choose what’s next on the menu.
To celebrate Harvester’s iconic sundaes, we created an interactive website that gave customers the power to decide which new flavour would make it onto the menu. The campaign invited people to explore the options, vote for their favourite, and share their pick - turning Harvester’s fans into part of the creative process.
The experience was designed to feel fun, inclusive, and unmistakably Harvester - combining bright visuals, playful language, and an easy voting journey that encouraged participation across all age groups.The project successfully brought the brand’s warm, family-friendly tone to life in a digital setting, driving engagement and excitement around one of Harvester’s most-loved desserts.